Geofencing can help businesses verify sales visits at each outlet. Without a system to verify store visits, managers may not know whether a sales representative actually visited the assigned outlet.
As the number of outlets grows, checking every visit becomes harder. Geofencing helps managers see which outlets have been visited and monitor sales coverage across the assigned areas.
What Is Geofencing?
Geofencing is a location-based technology that creates virtual boundaries around specific geographic areas. When a sales representative enters or leaves a defined area, the system can detect the location and trigger a specific action or record the activity.
The system can help monitor visits to customer outlets and provide visibility into field activities. Businesses can define geographic areas around stores, distributors, or other customer locations, then verify whether a sales representative has arrived at the assigned outlet.
It can also support sales visit management by recording check-in and check-out activities, helping supervisors monitor outlet visits.
Types of Geofencing
Geofencing can be used to trigger different actions when a sales representative or customer enters a defined geographic area. Common types include push notifications and text messages.
- Push Notifications
Delivered through a mobile application, push notifications can provide sales representatives with real-time reminders, outlet information, or visit-related tasks while they are in the field. - Text Messages
SMS can be used when information needs to reach a sales representative directly without relying on an active mobile application. It can be useful for important alerts, visit reminders, or other sales-related notifications.
What to Consider When Using Geofencing
The accuracy of geofencing depends on how the system and sales activities are set up. Several factors should be considered when using it for field sales.
- Outlet Location
Each outlet needs a clear geographic area so the system can recognize when a sales representative arrives at the assigned location. - Visit Radius
The geographic radius around an outlet needs to match the actual store location. A radius that is too small or too large can affect visit records. - Sales Activities
Geofencing works best when connected to specific sales activities, such as check-in, store visits, and outlet tasks.
Benefits of Geofencing
Geofencing provides businesses with various benefits. Here are some key benefits:
- Track Store Visits
Geofencing can record when a salesman arrives at an outlet. Supervisors can use the data to see whether scheduled visits have been completed. - Monitor Outlet Coverage
Sales managers can see which outlets have been visited and which ones have not. This helps teams track customer coverage across different areas. - Support Sales Activities
Location-based alerts can remind sales representatives about store visits and activities when they arrive at an assigned outlet. - Improve Field Visibility
Sales data and location data can be combined to give managers a clearer view of field activities, outlet visits, and sales coverage.
Manage Field Sales with BOSNET Mobile Distribution
Take control of your sales activities with BOSNET Mobile Distribution, a mobile solution designed to help sales teams manage store visits, record sales activities, and monitor outlet coverage.
Get real-time visibility into field activities and sales performance. BOSNET helps businesses manage outlet visits, monitor sales execution, and improve coverage across the field.
Contact us to see how BOSNET can help manage your field sales activities with geofencing.
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